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Website Design Terms I - R

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Impression
Another term for page view. The number of Web users that view a particular page.

Internet
A worldwide network of interconnected computers. The Internet uses the TCP/IP protocol to send information between disparate systems.

Internet Service Provider (ISP)
ISPs offer businesses and consumers connections to the Internet. Some offer Web hosting and site development services as well.

IP Address: A 32-bit numeric address used by a computer or device to route messages. For example, a web server uses the IP Address 117.254.3.183 to find the domain name apple.com. A TCP/IP network also uses IP Addresses to identify computers and other devices on a network.

ISDN
A digital dial-up service that can be used for a high-speed Internet connection.

Inventory
The number of banner ad impressions that are available during any period of time.

IP Address
An IP (Internet Protocol) address is a unique identifier for a point or host connection on an IP network. An IP address is a 32 bit binary number usually represented as 4 decimal values, each representing 8 bits, in the range 0 to 255 (known as octets) separated by decimal points. It is just a number like 66.46.105.9

Java: A high level, object-oriented language originally developed by Sun Microsystems. Small Java applications are called Java applets and can be downloaded from a Web server and run on your computer by a Java-compatible Web browser, such as Netscape Navigator or Microsoft Internet Explorer.

Java applet
A short program written in Java (not JavaScript) that is attached to a World Wide Web page and executed by the browser machine. Often used for complicated web applications.

JavaScript: An open source scripting language originally developed by Netscape that interacts with HTML allowing for a variety of dynamic web page designs.

JPEG (JPG): Joint Photographic Experts Group or JPEG is a lossy compression format used by images on the Web. JPEG format is generally used for photographs.

Link Exchange Banner Network
To advertise your site on one or more of link exchange special ad servers. An ad server  manages and maintains ad banners for a Web site. Programs used are extremely sophisticated and are capable of keeping track and reporting Web site usage statistics. Ad banners can then be targeted towards certain types of individuals. It also provides the ability to rotate banners so a user won’t see the same banner every time they come back to the same page. 
Most popular banner network is named MSN Link Exchange (LE): Reaches more than 65% of all visitors to the web, and over 40 million viewers, over 450,000 sites in 32 languages are indexed.

Meta tag
An optional HTML tag (HTML code element) that is used to specify information about a Web document. Some search engines such as AltaVista use "spiders" to index Web pages. These spiders read the information contained within a page's META tag. So in theory, an HTML or Web page author has the ability to control how there site is indexed by search engines and how and when it will "come up" on a user's search.
The META tag can also be used to specify an HTTP or URL address for the page to "jump" to after a certain amount of time. This is known as Client-Pull. What this means, is a Web page author can control the amount of time a Web page is up on the screen as well as where the browser will go next. 
Here's a look at the syntax for search engine indexing: <HTML><HEAD><TITLE>Page title</TITLE><META NAME="keywords" content="keyword listing"><meta name="description" content="description given"></HEAD></HTML> .

Modem: Short for modulator-demodulator, a modem is a device used by a computer to transmit and carry data over a phone or cable line.

Multimedia: The ability of a computer to display text, graphics, video, animation and sound in an integrated manner.

PDF: The Portable Document Format was developed by Adobe. These files make it possible to capture the formatting information from any desktop publishing or word processing program and send the file to another computer or printer with all formatting intact – even if the recipient does not have the program or fonts the creator used. To view a file in PDF format, you do need the free Adobe Reader software.

Perl
A computer programming language. This language is favored by programmers for tasks involving system utilities, software tools, system management tasks, database access, graphical programming, networking, and Web programming.

PHP
PHP Hypertext Preprocessor is a server-side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.

Point of Presence (POP)
A physical location maintained by an Internet service provider to provide a local connection to the Internet.

Portal
Another term for search engine. A portal is basically an Internet hub that acts as a starting point for locating information on the Web. Some examples of portals are Yahoo!, Lycos, Excite, and InfoSeek.

Protocol
A formal set of conventions that allow communication between two communicating functional units. Simply said it is a language that computers use to talk to each other. Of course there are many such languages. Most popular is TCP/IP used officially on the Internet.

Secure Pages
Pages that are encrypted to ensure privacy. These are typically used for forms where sensitive information, like a credit card number, is being relayed.

Search Engine
A program which acts like a library card catalog for the Internet. Search engines attempt to help a user isolate desired information or resources by searching for keywords that the user specifies. The method for finding this information is usually done by maintaining an index of Web resources that can be queried for the keywords or concepts entered by the user. The index can be built from specific resource lists or created by Web wanderers, robots, spiders, crawlers, and worms. From the Net surfer point of view search engines can be quite tiresome and not very fruitful if you don't know how to use them correctly. Different engines are good for different kinds of searches. It's a good idea before using a search engine to read the help section of the engine's Web site to see what the best way is to optimize your results.
Among top sized engines are: Google, Yahoo, MSN, AllTheWeb, Excite, Lycos, AOL, HotBot, AltaVista.

Search Engine Optimisation
Search Engine Optimisation (SEO) is an act of increasing the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly.

Shared Hard Drive
A type of Web site hosting service that allots you a certain amount of hard drive space for your Web site. Generally, you are given a folder into which you can upload your Web pages and images.

Spam
Spam refers to the practice of blindly sending commercial messages or advertisements to email users or posting to newsgroups.

Static Pages
Web pages that consist only of HTML and images.

T1, T2, T3 Lines
These dedicated lines are typically used by companies with substantial connection requirements. Dedicated lines carry enormous amounts of data per second, with T1 having the smallest capacity and T3 the largest. They can be used to connect a user to an Internet service provider (typically T1), or to connect an Internet service provider to other locations on the Internet (T2 and T3).

transmission Control Protocol/Internet Protocol (TCP/IP)
These two protocols allow computers to talk to each other over long distance networks. IP is responsible for moving packets of data between nodes. TCP is responsible for verifying delivery from client to server. TCP/IP forms the basis of the Internet and is built into every common modern operating system (including all flavors of Unix, the Mac OS, and the latest versions of Windows).

Telnet
A powerful program that allows users to access other computers from remote locations. Users are then able to run commands and programs as if they were sitting at that remote computer.

URL: Uniform Resource Locator, also known as a web address.

Virtual Domain Name
A service offered by Web site hosting companies that allows you to utilize a domain name as your Web site address. Companies that do not offer this will require that the hosting company's domain name be part of your Web site address.

Web Application
Web Applications are web programs or real programs designed to be used on the web site using a browser. Example of web application would be e-commerce web site, web banking, stock exchange on the web, web games and many others. Web applications are becoming very popular due to wide availability of the Internet access.

Web Server: A computer which delivers Web pages.

Web Site: A collection of documents and files displayed on the Web.

World Wide Web: A system of Internet servers that support specially formatted documents. The documents are formatted in a script called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.

WYSIWYG: What You See Is What You Get.

Virtual Assistant: A temporary worker hired as needed who performs tasks remotely.

XHTML: Extensible Hypertext Mark-up Language.

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