Home About Us Our Services Contact Us Completed Websites Website Design Web Application Development Search Engine Optimisation Job Vacancies
Nigeria Website Design Company, Website Designers, Web Application Deployment, Nigerian Websites

Search Engine Optimisation

Website Design & Development Articles || Previous Page

Having the best looking website will be of little benefit if it cannot be found. The Internet is an inconceivably large source of information. No matter how great a website is, it is a small fish in a very large pond. Search Engine Optimisation (SEO) can be used to help increase the traffic to a website.

SEO means optimising and improving the code, meta data, hyperlink structure and content of a web page in order to obtain higher natural listings on the search engines. SEO provides a cheap long term solution for increased quality traffic to a website.

Optimising a website for search engines will increase its visibility. This will consequently increase external links to content on the website and also increase traffic to the site.

A two pronged approach to SEO is usually adopted; On Site Optimisation and Off-Site Optimisation

  • On Site Optimisation
    These are activities that should be done to improve the ranking of a single page in the website (these activities should be carried out for all pages)
    • appropriate alt values for the pictures
    • different and relevant title tags for each page
    • appropriate and just a handful keywords in the meta tags of each page
    • appropriate and different meta description for each page
    • descriptive anchor text
    • descriptive file names for the pages
  • Off Site Optimisation
    • Submission to search engine
    • Submission to general online directories.
    • Submission to discipline specific online directories
    • Link building through related websites

Share on Facebook

Our Services

Website Design
Web Application Development
Website Maintenace Services
Search Engine Optimisation
ICT Consultancy
ICT Outsourcing

Contact Us

Head Office: 12, Ilofa Road, GRA, Ilorin

Telephone: 234-(0)8020889646


 Copyright ©2004-2013 Plat Technologies Ltd, Ilorin, Kwara State Nigeria.® All rights reserved. Back to top