The Internet is an inconceivably large source of information. No matter how great your website is, it is a small fish in a very large pond. You can however, use search engine optimisation to help increase the traffic to your site. Plat Technologies provides expertise in search engine marketing and optimisation and can guarantee to help to get you a higher listing on search engine like Google.
Search Engine Marketing (SEM) is promoting a website online to achieve greater visibility on search engines. This can be done by using paid listings such as Google Adwords, these can however be expensive if not correctly managed but the benefits are very quick targeted traffic and are especially good for short term campaigns.
SEO (search engine optimization) means optimising and improving the html code of a web page and peppering the site with rich, relevant, targeted key phrases and terms in order to obtain higher natural listings on the search engines. SEO provides a cheaper long term solution for increased quality traffic to your website.
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